About

A LinkedIn tool for people who post as somebody else

Almost every LinkedIn tool is built for one person growing one profile. That is a real job and it is well served. The job nobody built for is the other one: writing as ten different people, none of whom will give you their password, all of whom want to read the post before it goes out.

Priced per accountPublished, not quoted
Why this exists

The gap was not in the writing

People who write LinkedIn for other people do not lack drafting tools. They lack everything that happens either side of the draft.

01

The password problem

The common workaround is collecting logins, which nobody is comfortable with and which quietly breaks the moment a client turns on two-factor. Accounts here connect once from an invite link, and the person who owns the account can disconnect it whenever they want.

02

The approval problem

Sign-off usually happens in a group chat, as a screenshot, chased on a Thursday. It is the single most annoying part of the work and the part tools most often skip, because building it means building for someone who is not your customer.

03

The pricing problem

Multi-account is usually where the sales call starts. We think an agency should be able to work out what twenty accounts costs at eleven at night without talking to anyone, so every number is on the pricing page.

What we will not build

The list matters more than the roadmap

Plenty of the things people ask us for would sell. These are the ones we have decided against, so you can hold us to it.

Not happening

Not a roadmap gap. A decision.

Engagement pods. They work briefly and then cost you the audience you were building, because you have told the algorithm your readers are the pod.
Automated connection requests and DMs. This is the category that gets client accounts restricted, and it would not be our account carrying the risk.
Anything that needs a password. No credential collection and no extension driving somebody’s logged-in session.
Invented benchmarks. Nobody outside LinkedIn can see a competitor’s impressions. Tools that quote them are estimating and not saying so.

What we spend time on instead

Less exciting, and it is what the work actually needs.

A voice that holds up over fifty posts. Trained per person on what they have already published, because the fiftieth post is where house style shows.
An approval a busy client will actually use. One link, no account, works on a phone between meetings.
Reporting that survives a renewal. The numbers a client asks about, separable per account, without a screenshot of your dashboard.
Free tools that do not ask for an email. Ten of them, running in your browser, because a formatter should not cost you a signup.
Where we are

We are new, and would rather say so

Being new is a fair objection and we are not going to talk anyone out of it. What we can do is make it cheap to find out whether we are any good.

01

Fourteen days, no card

Long enough to put a real client through a real approval rather than clicking around an empty workspace for an afternoon.

02

The price is published

Every tier, including twenty accounts, is on the pricing page. There is no plan you have to ask about and no discount that depends on how the call goes.

03

The export door stays open

Posts, drafts and analytics stay exportable for ninety days after a subscription ends. We would rather lose an argument about lock-in than win one.

Try it against your own roster

Fourteen days, no card, and every account you connect stays yours to disconnect. Or start with the free tools, which need no account at all.

Per connected account. Teammates and approvers are free.