Product · Engage

Ten minutes of commenting, not an hour in the feed.

Most of the reach a small account gets comes from commenting, not posting. It is also the part that quietly eats a morning, because doing it properly across ten client accounts means ten logins and a lot of scrolling past things that are not worth replying to. This narrows it down. It does not do it for you, and that distinction is the entire page.

Not an engagement podNo automated commentsYou press send, every time

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Say it plainly

This is not an engagement pod, and we will not build one

Pods are the obvious thing to sell here. They work for a while, and then they do not, and the account carries the cost.

What we refuse

Pods, rings and auto-comments

Groups that agree to like each other’s posts on a schedule, bots dropping “Great post!” from an account that never read it, comment exchanges dressed up as communities. LinkedIn’s terms address inauthentic engagement directly, and beyond the risk it produces comment sections full of people who are not listening.

What we do

Shorten the search, not the thinking

Surface the posts each account should probably reply to today, in one place, so the ten minutes goes on writing a useful comment rather than hunting for somewhere to put one. Every comment is written or approved by a person and sent by them.

How the ten minutes works

Four things that take the hour out of it

01

A shortlist per account

Posts from the people that account actually cares about — clients, prospects, peers you have listed — gathered in one view instead of ten feeds.

02

Fresh ones first

A comment in the first hour is worth several later. The list is ordered by how recently something went up, so you spend the ten minutes where it counts.

03

A starting line, in their voice

A suggested opening drawn from that account’s voice profile, to be edited rather than sent. If you find yourself sending them unchanged, you have started running a pod by hand and it will read like one.

04

Reply to your own comments

The replies under your last post are the ones most people forget. They surface alongside everything else, because a conversation you started and abandoned is worse than not posting.

Worth knowing

What makes a comment worth writing

The reason we will not automate this is that the automatable version does not work.

Add the thing they left out

A counter-example, a number, the version that failed for you. Comments that add get replies from the author and get read by their audience, which is where new followers actually come from.

Two or three sentences

Long enough to say something, short enough that someone reads it in the feed. A one-word comment is invisible and an essay gets collapsed.

Never on a client’s behalf without asking

Commenting under someone’s name is more personal than posting under it. Agree it explicitly at the start of an engagement, in writing, or do not do it.

An honest limit on scope: we surface posts from people you have chosen to follow closely. We do not scrape the feed, we cannot show you every mention of a keyword across LinkedIn, and we will not run a listening tool that pretends to. What is here is narrower than that and considerably more defensible.

Questions

About commenting and engagement

Do engagement pods work?+
In the short term they can lift a post, which is why they persist. Over time the accounts involved train the algorithm to show their posts to each other rather than to anyone new, and LinkedIn’s terms treat coordinated inauthentic engagement as a violation. We will not build one and we would rather lose the sale than pretend otherwise.
Can it comment automatically?+
No. Suggested openings exist to be edited, and a person sends every comment. An automated comment under a client’s name is a risk to their account and an embarrassment to yours the first time it misreads a post about redundancies.
How much commenting is actually useful?+
Five to ten thoughtful comments a day does more for a small account than an extra post. The effect is slow and compounding rather than immediate, which is exactly why it gets skipped.
Should the client comment, or should we?+
The client, where possible. It is the highest-value ten minutes they can spend and the one part that genuinely does not transfer well. Where they cannot, agree it explicitly first.
Does commenting help more than posting?+
For a small or restarting account, usually yes, because you are borrowing someone else’s audience rather than waiting for your own. Once you have a following of your own the balance shifts back towards posting.

The slow compounding thing, made quick

Fourteen days free, no card. Ten minutes a day, across every account you run, without ten logins.

From $19 a month for one account. No pods, no auto-comments.