There is no single engagement rate. The same post can read as 1.4% or 12% depending on whether you divide by impressions or by followers, which is why two tools will hand you two different numbers for the same week. This works out both, side by side, so you know which one you are quoting.
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You will find articles quoting 2%, 4% and 7% as the benchmark, all confidently. They are usually measuring different things, and often not saying which.
Engagements ÷ impressions. This is the fairer measure of whether the post itself worked, because it only counts people who actually saw it. It is also the smaller number, usually by a lot.
Engagements ÷ follower count. Popular in reports because it flatters small accounts and punishes large ones. A post that reached far beyond your following can exceed 100% on this measure.
Most arguments about a drop in engagement are really two people using different formulas. Pick one, write it at the top of the report, and never switch mid-quarter.
We deliberately do not print a “good / bad” verdict here. Rates vary enormously by audience size, industry and format, and the published benchmarks you can find are mostly unsourced. A number you can compare against your own last twenty posts is worth more than someone else’s average.
Open the post and click the view count underneath it. LinkedIn shows impressions for your own posts for the last year.
Straight off the post. Count all reaction types together; LinkedIn does not weight them differently.
Shown next to comments. Worth tracking separately, because a repost reaches an audience you do not have.
From your profile. Use the count as it was around the time of the post, not today, if you are looking back.
Same rules: no account, nothing stored, no watermark.
Hypelio builds the report per account and exports it, so the number is the same one every month and nobody has to rebuild the spreadsheet.
From $19 a month for one account. Teammates and approvers are free.