What LinkedIn actually allows, the three ways agencies do it today, and the one that does not involve collecting anybody's password.
You can run as many LinkedIn accounts as you have permission to run. What you cannot do is own more than one of them. LinkedIn expects one profile per real person, and it expects that person to keep their password to themselves.
That distinction is the whole subject. Nobody managing a client roster is trying to create fake profiles. They are trying to publish on behalf of real people who have agreed to it, and the honest question is how to get that permission without the client emailing over a password.
There are two kinds of LinkedIn account you might manage, and they work very differently.
Straightforward. A Page can have several admins, each signed in as themselves, with roles for who can post and who can only analyse. This is a built-in LinkedIn feature and nothing about it is a workaround.
Harder. LinkedIn has no native “let my agency post as me” setting the way it does for Pages. That gap is the reason password-sharing became normal in this industry, and it is the gap an authorised tool fills.
Almost every team running client LinkedIn accounts is using one of these. They are not equally safe.
Free, and it works at three clients. By ten you are managing ten Chrome profiles, ten sets of two-factor codes, and a spreadsheet of credentials nobody wants to be responsible for. Every new writer you hire inherits that spreadsheet.
Does not scaleFaster to set up, and the riskiest thing on this list. A shared credential is a breach waiting for a reason, it breaks the moment a client turns on two-factor, and handing your password to anyone runs against LinkedIn's own user agreement.
AvoidThe client signs in to LinkedIn themselves and authorises the tool. You get the ability to draft, schedule and report on their account. You never see a password, and they can revoke it in one click without asking you.
The durable oneMost LinkedIn tools were designed for one person posting for themselves, then had multi-account bolted on later. These five questions separate those from the ones built for a roster.
We built for the third option on that list, because the first two stop working at exactly the point an agency starts growing.
The client gets a link, signs in to LinkedIn as themselves, and authorises access. No password reaches you.
Point the voice profile at what that person has already published, so drafts sound like them rather than like your house style.
They see the post as it will appear in the feed and approve from the link. Nothing publishes under their name until they do.
Reach and engagement broken out per account, rolled up for you, exportable for them.
You do not have to move a roster to find out whether it fits.
You are meant to have one. LinkedIn asks for a single profile per real person, and duplicate profiles can be merged or closed. If you need a second presence for a business, that is what a Company Page is for.
No. Ghostwriting and agency management are ordinary practice. What is against the rules is logging in as somebody else using their password. The difference is whether the client authorised the access themselves or handed over a credential.
Yes, provided each account has authorised the tool. In Hypelio each account keeps its own queue and its own best posting times, because an audience in one market is not awake at the same hour as another.
Only if you are managing advertising accounts and Pages at scale. Business Manager organises Pages and ad accounts. It does not give you the ability to publish on somebody's personal profile, which is the thing most agencies actually need.
They revoke it from their own LinkedIn settings, without going through you. That is the point of authorised access rather than a shared password, and it is worth telling clients during onboarding because it makes saying yes much easier.
Per-account pricing, published up front, and no password ever changes hands.
14-day trial · No card to start · Cancel anytime