Product · Schedule

A scheduler that knows there is more than one account.

LinkedIn ships a scheduler and it is free. For one profile and two posts a month it is genuinely fine, and we will say so. It falls over the moment you are covering several people, need a draft reviewed before it goes, or want to know what a fortnight looks like at a glance.

Every account on one calendarTiming worked out per audienceNothing publishes unapproved

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The honest comparison

LinkedIn’s own scheduler, and where it runs out

We would rather you used the free one than paid us for something you do not need. Here is the actual line.

Use the native one if

One account, and you write it yourself

You post from a single profile, nobody needs to review it first, and you are happy picking times by instinct. LinkedIn lets you schedule from the composer at no cost and it works. Genuinely, do that.

It stops working when

Two accounts, or one reviewer

There is no shared calendar, no way to see two profiles side by side, no approval step, and no view of what is queued next week. You end up logging in and out, or keeping the real schedule in a spreadsheet that goes stale by Wednesday.

What you get

Four things the native composer does not do

01

Every account on one calendar

Week, month and list views across the whole roster at once. Drag a post to move it. Filter to one person when you need to, but the default is everything.

02

A queue, not just dated posts

Set the slots each account should fill, drop drafts into the queue, and they take the next opening. A busy fortnight stops being a silent one.

03

Timing per audience

Best time is not a universal number. It is worked out from when each account’s own followers engage, so a CTO in Berlin and a recruiter in Austin do not get the same slot.

04

The first comment, scheduled with it

Queue the link or the follow-up alongside the post so it lands the moment it publishes, rather than whenever you remember.

Straight about the mechanics

How posts actually go out

Worth knowing, because it is the difference between a scheduler that is safe for a client account and one that is not.

Published through the official integration

Not a browser extension driving your session, and not a bot logging in as you. The account holder authorises it once from LinkedIn and can revoke it themselves.

Scheduled means scheduled

Posts go at the time on the calendar in that account’s own timezone. No reminder to publish manually, which is what several “schedulers” actually mean.

If it fails, you hear about it

A revoked token or a LinkedIn outage means a post does not go. You get told, on the day, with the draft intact and a one-click retry, rather than finding out a week later.

One limitation we will not dress up: scheduling does not improve a post. Timing moves the margins; the first two lines decide most of it. If you are choosing between spending an hour on the schedule and an hour on the hook, spend it on the hook.

Questions

About scheduling LinkedIn posts

Does scheduling reduce reach?+
No. This one has been repeated for years without evidence, and LinkedIn ships its own scheduler, which would be an odd thing to penalise. What does hurt reach is posting when your audience is asleep, which is the actual reason scheduled posts sometimes underperform.
What is the best time to post on LinkedIn?+
There is no universal answer, and anyone quoting one is quoting an average of audiences that are not yours. Weekday mornings in your audience’s timezone is a reasonable starting guess; after twenty of your own posts, your own data beats every published benchmark.
Can I schedule to a company page as well?+
Yes. A company page counts as one connected account, the same as a personal profile, and sits on the same calendar as the people who work there.
Can someone approve before it publishes?+
Yes, and that is the main reason people move off the native scheduler. A post can sit in review until the person whose name is on it says yes; they get a link and never need a login.
What happens if I need to change a scheduled post?+
Edit or move it up to the moment it publishes. Once it is live it belongs to LinkedIn, so editing it there works the same as any other post.

See a fortnight at a glance

Fourteen days free, no card. Connect one account, fill a week, and see whether one calendar for everyone is the thing you were missing.

From $19 a month for one account. Teammates and approvers are free.