Your headline follows you into every feed, every comment and every search result. It is the most-read line you will ever write. Answer four questions and get headlines built on patterns that already work — whether you post under your own name or someone else’s.
Used by leaders from
Your job title is not a headline. It tells people what you are called, not what you are worth talking to about.
“Helping seed-stage founders” beats “Senior Consultant”, because one of them tells a stranger whether this is for them.
LinkedIn weights the headline heavily in search. Keep the plain term someone would actually type — “copywriter”, not “word alchemist”.
In feeds and comments only the first 60-ish characters show. Put the thing that makes someone stop at the front.
Three emoji and five pipes reads as a billboard. One human detail at the end does more than another keyword.
Most people write their headline for their profile page. It is the one place it matters least, because anyone reading it is already there.
Full headline, and the words in it decide whether you appear at all. This is the case for keeping one plain, literal term.
Truncated hard, often around 60 characters on mobile. This is where most strangers meet your headline, and where front-loading pays.
Your headline is most of what someone sees before accepting. A vague one gets ignored far more often than a specific one.
Our rule when we write headlines for clients: the first 60 characters have to work alone, the full 220 can carry the detail, and one line of it should sound like a person rather than a positioning statement.
Same rules: no account, nothing stored, no watermark.
If it is your own name on the post, the free tools may be all you need. If you write for other people too, Hypelio keeps every voice, draft and approval apart.
From $19 a month for a single account. Teammates and approvers are free.